Why us

Do you want to see how it all looks on specific projects? Go through our references.


How we work

Would you like to know how we work or whether our style would match your own? Let’s use a simple the relatively simple example of a conversion button to illustrate. Before your customer clicks on the button, we…

1. Map the Terrain

We start every project with a proper analysis of the market, the client and the client’s customer base. We will want to know everything about your business: customer needs, habits, behavior, interests, conventions, etc. Based on that knowledge, we select an appropriate text for the button, e.g., “Order”, “Register” or “Send an Inquiry”.

2. Design the Look

Afterwards, we continue by designing all the components of the web, including the conversion button. By the way, this example has special significance. If there is something the user shouldn’t miss on the website, it is this button. That’s why we deal with the color, size, shape and location of the button to ensure as many users as possible click on it.

3. Program the Web

When we approve the design, the most demanding phase of the whole process arrives. The website must be programmed, thoroughly tested, and usually other changes as the idea continues to develop. In order to accomplish these tasks, we employ the latest technologies and tap the experience of the best developers. Programming a conversion button isn’t really the challenge; it is just one small example of a much larger and more complicated process.

4. Test Functionality

When everything is ready, a final test is done. We verify that the new element or website will work on all browsers and devices. We select and test sample users and conditions that simulate how real users will react to the web. When the testing shows that the conversion button is displayed incorrectly in some browser, we are able to make corrections before the launch.

5. Supervise the Operation

When the website goes live, our work is not done. It is just the beginning. We constantly work to ensure your website is safe and functioning perfectly. If necessary, we can take action within several minutes to correct any issue, and our service team works 24 hours a day, 7 days a week. Even a conversion button with a CTR of 20 % would serve no purpose if the payment gateway stops working. Therefore, we are always available to help keep things running smoothly.

6. Measures and Improve

Once the website is on-line, we constantly monitor and research its performance. In this case, we would observe how users use the button, whether they click on it or next to it, what percentage of users click on it, etc. Based on that information, we plan other changes, partial functions and components. Our primary tools for this research include: Monkey Tracker, Google Analytics and others.

We rely on

In-house Development

The foundation of our success comes from our strong development team who created our flagship proprietary content management system, Edee CMS. This platform provides us the freedom, stability and space to develop new ideas and concepts that stem from our employees or clients. Our internal team also uses automated penetration and stress tests to help ensure that websites created by our company are safe and secure.


We are used to administering extensive projects with multiple websites connected to other systems (CRM, ERP, DMS). We are able to easily create and reliably administer whole families of interconnected websites. You can be sure that very few companies have that ability.

High Quality Content

A website without content is like a song without a melody or a detective story without a plot. It doesn’t work. When creating websites, we don’t think like IT specialists. We think more holistically, connecting the whole process to activities like copywriting, SEO, content strategy, e-mail marketing, etc. Our goal is to find the balance where form and the content come together in harmony.

Technical Support

Round-the-clock technical support and administration of our servers with a common guarantee of 99.9% availability is a matter of course for us. We have built such a reputation in this area that our customers ask us to consultant and coordinate their own extensive projects.


It wouldn’t be possible without them. Each Forrest is original and is a source of specific experience that is poured into one great reservoir of Forrest know-how. Behind every project, you find a lot of life stories, lessons, victories and, of course, failures. We continue to learn, grow, and improve everyday. That experience, motivation, and drive is poured into every new project.

20 Years of Experience

From a company started in the town of Hronov in a garage where we produced multimedia CDs, to a well-established internet agency with over 70 employees in Prague, Náchod and Hradec Králové. That is our true success.

How It Used to Be.

Do you also have a reason, why you should choose FG Forrest?

Contact us

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